I came across the following story on Facebook. And I feel like it absolutely resonates with our philosophy of referral marketing.
“There was a farmer who grew excellent quality corn. Every year he won the award for the best grown corn. One year a newspaper reporter interviewed him and learned something interesting about how he grew it. The reporter discovered that the farmer shared his corn seed with his neighbors.
“How can you afford to share your best corn seed with your neighbors when they are entering corn in competition with yours each year?” the reporter asked.
“Why sir,” said the farmer, “Didn’t you know? The wind picks up pollen from the ripening corn and swirls it from field to field. If my neighbors grow inferior corn, cross-pollination will steadily degrade the quality of my corn. If I am to grow good corn, I must help my neighbors grow good corn.”
So is with our lives… Those who want to live meaningfully and well must help enrich the lives of others, for the value of a life is measured by the lives it touches. And those who choose to be happy must help others find happiness, for the welfare of each is bound up with the welfare of all…”
Want to grow your own business by helping others grow theirs? Our group might be for you!
Michael Brant was a reluctant entrepreneur when he started his business in 2011, but now his business has blossomed into a boutique digital marketing agency. His company MRB Media helps businesses with brand development, web design, online presence management, search engine optimization, PPC advertising and a variety of other digital marketing services.
Much of Michael’s success is due to referral marketing, so he started SD Referral Club in 2016 with the goal of helping other small businesses grow. SDRC is about more than just generating referrals – it is focused on growth for the full entrepreneur – mind, body and spirit – rather than just growing the bottom line.
When he’s not working, Michael enjoys traveling (39+ countries), photography, mindfulness practice and making handmade cosmetics.