How NOT to network

Your number one goal is to make a sale.

If your goal is simply to make a sale, chances are, people know that is what you are doing. And as a result, the people you are meeting are not going to want to invest in anything more than a quick transaction with you. That’s IF they even like what you’re selling to begin with. Return business is extremely unlikely because your transaction was an impulse buy; or worse, your customer felt pressured into purchasing.

How to do it right

Plant a seed.

Your goal when networking should be to plant a seed. Make a connection. Or even – this is my personal goal – to make a new friend or trusted colleague. That’s It! It’s super simple. Do NOT try to sell anyone anything but YOURSELF. Not your brand, not anything but you. Also, people love to talk about themselves. So make the conversation about them, not yourself.

What type of referral are they looking for? How can you help them grow their business?


Why wouldn’t you waltz in and just start sell, sell, selling? I mean, you’re in a room full of prospective clients, right?

Wrong. You’re in a room full of possibility for real connection and growth. Build genuine relationships (you have to actually want this for it to work) and the business follows because they want to work with YOU. They want what you are selling compared to your competitor because YOU are the one selling it.

Not only does planting the seed create a relationship but then there is an emotional connection to you and what you do. This brings in word-of-mouth referrals, the best kind of referral you can get. When we care about someone, we want to see them succeed. This is why genuine, real networking is so crucial to small business owners. Try to make a real connection at your next event or meeting!