2. Give them credit on social media
Did they take your photos, design your website, detail your car, design your kid’s graduation cake? Awesome! When you post a picture of it on social media, give them credit.
Again, it costs nothing, only takes 2-3 seconds of extra time and may help their business. The most credible advertisement for any product or service is from a trusted friend or family member.
3. Re-post them on social media
Are they running a special? Offering a promotion? Introducing an awesome new product or service? Awesome!
Click that share button on Facebook, the retweet button on Twitter or the share to story feature on Instagram. It takes a second. And it could make the difference of a small business owner making their car payment or not.
4. Find opportunities to connect them with people you know
Being in a networking group, it’s easy for me to keep the people I see every week top of mind. Meaning, in every conversation I’m having, every customer I’m talking to, I’m probing for potential introductions.
Not only does this help my client, by connecting them with someone they need, but it helps the small business I’m referring and it helps me and my business by helping me seem like a well-connected problem solver.
Here is an interaction that I had with a customer just this morning. She asked me what I think of her new logo. The logo happened to be on a t-shirt. This made me think of my friend Jonathan Reed with Prestige Tees who makes t-shirts. So I connected them.
I didn’t just give my client Jonathan’s contact information, but I actually did a text with the two of them, to connect them. This will make it more likely that they both remember each other and do business at some point.
5. Leave a review on their Facebook, Yelp or Google page
Last, but certainly not least, leave them a testimonial on social media. Not only is this a nice thing to do, but Google factors reviews into how they rank websites now. Of course they prefer that you use their own review service – but they also take other platforms into account.
When you leave a review on Facebook, for example, you see it (obviously), your friends see it, the business owner sees it and anyone looking at their page sees is.
Easy, Fast, Free
Make it a goal to pay it forward and help promote your friends’ small businesses. Commit to helping at least one small business per week.
Re-post something, leave a review or tag your creative friend in something. It’ll make their day!